A landing page is merely the page that somebody arrives at after clicking on a hyperlink. It can be your website’s homepage or any other page. Within the affiliate and online marketing globe, a landing page is typically product sales driven so that when you deliver traffic towards that website landing page it works to convert on whichever goal that you have for it no matter if that’s to sell a product, receive someone to sign up for your mail list, etc.
A lot of work should go into getting a landing page perfectly in terms of design and backup and seasoned marketers can oftentimes tweak and test their landing pages frequently in order to better convert unique goals. This is especially true if you’re applying paid advertising because the page that you just are sending someone to if they click on your ad is known as the landing page, so having your landing page just right is essential not only for converting to your objective with that visitor but for satisfying the advertising system, too; thereby typically lowering your price per click.
The concept of landing web pages is better understood when identifying the different styles of web pages, so let’s go over the most typical and best landing page good examples.
Sales Letter Page – Sales copy pages are what items publishers use most often. This kind of page is used with the show purpose of selling to the website visitor while on the same page. You might have perhaps seen one of these pages prior to; a very long vertical sales copy page on which you can use plenty of testimonials, detailed information on which product, videos/photos, and other types of multimedia to better sell for your visitor and convince all of them of their need for your item.
Review Page/Click Through Web page – Unlike with the page of copy page, on a review site you’re “pre-selling” because you will link to the product’s public sales page from your review site and that’s where the heavy promoting is done by the owner of this product. A lot of marketers employ review pages because normally it’s the best landing page intended for pre-selling, and oftentimes potential prospects need this preliminary tender sell before they’re willing to purchase. This puts these people in the purchasing mindset once you send them over to the standard sales page and the “one a pair of punch” effect that this kind of creates is very effective.
When it comes to basic terms selling, I believe that assessment pages make for the best-attaining pages as nothing sounds like that combination of an effective assessment page plus an effective website.
Squeeze Page – A lead capture page is a static page supposed primarily for capturing potential buyers which means getting your visitor to transmit any kind of information which you would like whether that’s their current email address or even just their zero code.
Squeeze pages you do not have much to them, just generally the content itself (oftentimes by means of a video) and the contact form field where the visitor places their required information. The actual page is typically otherwise unwelcoming so that the emphasis is within the signup box without providing the visitor with any other options or even places to click. Internet marketers usually offer their site visitors some kind of free incentive in order to motivate the visitor to share their own information.
Launch Page — A launch page is usually something you use typically ahead of a product being launched. Really used to give a teaser about this product and build excitement and this also page can be combined with an indicative up form similar to the lead capture page so that you can get your visitor’s data so you can keep in touch with them and offer them updates as the merchandise comes closer to launching. By simply correctly building the expectancy with the launch page, after that product launches you might have a lot of sales right outside the gate because of your efforts about the launch page.
Viral Website landing page – A viral internet site is a page on which you will have content that is worthy of proceeding viral (duh). If you develop a really fun game or perhaps useful app, really any sort of fun/interesting content which is an easy task to spread (hence viral), you will get tons and tons of virus-like traffic to that page. It is a great way to promote brand acknowledgement and awareness, assuming needless to say you make it apparent what their company/website is and does on that page.
Adding made easier buttons for retweeting or sharing articles on Twitter and Zynga, respectively, makes it that much less complicated for people to share and your information to go viral.
Blog Website – A blog website is the basic blog formatting where your landing page will simply display your hottest blog posts. This type of page isn’t going to convert well if you’re trying to dispose of it because there are too many distractions without a clear path to conversion.
This is the reason when I’m linking to my site, for example, coming from articles I’ve made in article directories, for example, I won’t URL to the home page. For one thing this specific won’t help me in terms of website link juice, but more importantly, presently there wouldn’t be a point in carrying it out if my whole target is to get people to sign up for our mailing list.
Sure I have that will static sign-up box on the home page just like on every other webpage, but I’ll experience an increased conversion when it comes to sign-ups easily using a squeeze page, so I URL to a special video/half squeeze page in the site which explains why people must sign up. This is a page that is certainly more or less otherwise free of potential distractions.
Of course, there’s not a definite rule which says have a tendency ever use your home site page as a landing page. For anyone who is just trying to spread the word about your blog then there isn’t any harm in aiming people towards your home page for one blog so they can see your latest quality content and get simply hooked so that you develop that person to a regular visitor and admirer. Think about what your goals are having whatever niche you are selling and choose your website based on that.
Read also: Running A Blog – Top 10 Tips For Cool Product Reviewers
